18th November: One day photography & lighting workshop.

Location: Lewes, East Sussex

Time: 9:30-17:00

Bring Your Brand to Life

A workshop with words and pictures

As a small brand or independent business it’s hard to get your voice heard in all the noise online.

You want to create a compelling brand story for your social media and website, and need the tools to write great copy and take beautiful photos.

You may not have the budget to bring in photographers or copywriters but you know your brand can fly with the right content.

We can help.

In this one-day workshop award-winning photographer Susan Bell and writer Lulah Ellender show you how to create content that engages your ideal customer and brings your brand to life.

You’ll learn how to tell your unique brand story, your way.

The workshop is ideal for craftspeople, small brands and anyone needing to generate content.

You’ll discover techniques and tools to write compelling, effective copy and photograph your work or brand for social media, blogs and your website.

Susan will show you how to use a phone or DSLR to take your imagery to the next level. During the day she will lead a hand-on workshop that covers:

• Analysing what images can do for you or your brand

• Mood boards & shot lists

• Establishing a workflow

• How to use lighting to create your shots (and what to avoid)

• Controlling your phone or camera - from f-stops and depth of field to tripods and shutter speed

• Styling your shot - how to select backgrounds and props

• The pro and cons of different camera angles

• Reels and moving image

Lulah will focus on

• Creating sparkling website and socialmedia content.

• algorithms, what to post and how to post it

• SEO and copywriting techniques that drive engagement.

• different content channels including email newsletters, social media, website pages and blog posts.

• You’ll develop key messages about product, services and brand, and get tips on overcoming challenges.

What you’ll gain:

At the end of the workshop you’ll have images and words you can use straight away, feeling confident that you can:

 - Update your website or blog

- Create beautiful social media posts that drive engagement

- Speak to a wider audience

- Generate sales

- Build a powerful brand voice and image

Details

18^th November 9.30-17.00 at 51 St Anne’s Crescent, Lewes.

Lunch and refreshments included.

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After you sign up we’ll look at your website or IG to get familiar with your work.

We will send you an email questionnaire so we can learn what you need from the workshop and what you see as your problem areas.

You will be asked to bring:

- A couple of tear sheets or examples of branded content you like, or just a photo you find inspiring or that sums up your brand or work

- A camera or phone

- A notebook and pen, or laptop

- A product you make, if relevant (and that can fit on a tabletop!)

Who are we?

 Susan Bell is a photographer with over 20 years’ professional experience producing films and creating stills for books and publications. She has been shortlisted for numerous awards and was a winner in the Pink Lady Food Photography Awards.

 Lulah Ellender has published three books and has over 7 years’ experience writing copy for multinational corporations like Credit Suisse, TalkTalk and Nivea, as well as independent start-ups driven by passionate people with a story to tell.